Comme des Garçons has been able to thrive since it’s inception in 1969 due to the brand’s ability to evolve with the times. One permutation of the brands adaptation are the eccentric print advertisements for the SHIRT sub-line which began over 11 years ago.Since then the advertisements have displayed everything from Pet Shop Boys lyrics to punk poetry, cave paintings, vintage pins and 16th century Flemish paintings.

In the Winter 2011 Issue of 032c , Alice Rawsthorn is quoted “Perhaps because the Shirt campaigns are conceived by a creative director who edits the contents from ready-made imagery rather than the fashion designer and photographer who produce them, the only consistent thing about them is their inconsistency. Yet collectively they build a compelling portrait of the brand as well as of its creators and the people who will wear the clothes.”

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